Despite widespread reports that the millionaire media mogul had changed his (nick)name to Sean John, his rep clarified the situation to MTV News on Thursday (January 24). "Recent reports of a name change are totally false, he is still Diddy," the rep wrote. "He is currently in 'Sean John' mode as the upcoming Sean John fashion show is scheduled for February 8 in New York."
For the record, I knew he didn't change his name and I never reported it. Earlier this week a bunch of blogs said the 38 year-old rapper/mogul/actor had changed his stage name for the fifth or sixth time (depending on who you ask) since starting out in the music industry nearly two decades ago. In the past, Combs has been referred to as Puff Daddy, Puff, Puffy and P. Diddy, before shortening it to Diddy in 2005.