Sean "Diddy" Combs is spreading his name as thin as possible. He plans on slapping his name on some vodka and will see 50-50 profit from the deal. It is a Ciroc vodka brand — one of Diageo PLC's superpremium lines. Diageo said the agreement could be worth more than $100 million for Combs over the course of the deal---depending on how well the brand performs.
Diddys big mouth said this to the associated press "It is not an endorsement deal, this is something that will have my daily attention". Diddy went onto say, "I'm not just a celebrity endorser, I'm a brand builder. I'm a luxury brand builder." Oh shut-up Diddy, I hope this shyt flops, no one drinks VODKA anymore.